How to “Net” a Customer – It May Not be the Lower Price

A News Feed From Kevin Coupe, Morningnewsbeat.com

Boomerang Commerce is out with a report that, while in some ways states the obvious, is worth considering because its recommendations run counter to how many retailers operate.

Because pricing is “a key weapon to increase market share and disrupt the market,” many retailers believe that price-matching is the best way to compete in a dog-eat-dog marketplace. But, the report suggests, it is not always the best way.

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